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Target spokesman, Douglas Kline said “The ads are creating an awareness and a buzz and an interest with our guests that is valuable to us.”

“It’s different, so it’s cool. It’s better than seeing billboards and I think it’s amazing.”

“The underground transit commercials are particularly effective. You’re sitting in the subway, and all of the sudden an ad pops up outside the car.”



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  Recent Print
CTA Introduces Subway Customer to Moving Pictures AD
Chicago Tribune & Sun Times
June 3, 2005

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The Smart Money
AdWeek
May 16, 2005

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Sony Launch Uses Submedia Channel
Ad Age Global
November 2004

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Easy Riders
American Demographics
March 2004

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A Tunnel With a View- and a Profit
The Washington Post
August 31, 2003

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On the Walls of Dark Subway Tunnels, Motion Pictures
The New York Times
September 28, 2001

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Coke to Pitch Bottled Water ToSubway Riders in Atlanta
The Wall Street Journal
April 4, 2001

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Flashy Ads in Motion
New York Post
November 4, 2005

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Eye-catching commercials go underground
Reuters
June 23, 2006

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The Ad at the End of the Tunnel
Metropolis Magazine
June 19, 2006

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Hi-Tech Tunnel Ads Alternative to TV
UPI
April 10, 2006

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Subway Ads Tunnel Vision
The Toronto Star
April 10, 2006

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Animated ads debut on Metrorail
The Washington Times
April 5, 2006

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A Subterranean Sales Approach
The Washington Post
April 5, 2006

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Moving Tunnel Ads Debut
MediaWeek
April 5, 2006

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Sixty-foot-long Ads Come to Life
Media Life Magazine
October 23, 2005

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Lincoln Aims to Attract Younger Set
The Wall Street Journal
October 4, 2005

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Lincoln, Honda Drive Campaigns into Subways
MediaWeek
October 4, 2005

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Lincoln's Zephyr Blows into Town
BrandWeek
October 4, 2005

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Sith Tunnels Promo on Suway Walls
Variety
June 22, 2005

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CTA gets on the move with Target Ad
The Chicago Sun Times
June 1, 2005

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