Honda's National Buy
Honda became the first company to make a national out-of-home buy of in-tunnel advertising for the launch of its newly designed Civic model. The campaign repurposed TV commercials and appeared simultaneously in Boston, New York, Chicago and San Francisco. Honda agency, RPA, described it as a "plan that will get our message in front of millions of commuters on a daily basis in four top markets in the country."

Test Drive Excitement in OOH
The auto industry has long enjoyed TV as a viable medium to display their products in motion using professional drivers along with slick direction and photography to feature agility and design and encourage consumers to head to their dealers for that crucial test drive. However, when it comes to outdoor, the auto industry has only been able to depend on design in selling a car. Through Submedia's motion picture advertising, not only have they been able to use a high-impact outdoor medium to include those crucial action sequences but they have done it with their current TV efforts allowing them to keep their budgets low. Since our launch in 2001, we have enjoyed working with numerous automotive brands including Lincoln, Lexus, Hummer, Honda, Infinity and Cadillac.

Coke: The Real Creative
Coca-Cola has always been willing to take to cutting edge marketing. As our first advertiser, Coca-Cola realized early on the potential of our medium. It's own studies showed that, after its Dasani bottled water brand appeared in our Atlanta location, 93% of the riders polled recalled the ad versus a 13% recall rate for television and that was the second-best.

Coca-Cola is now taking part in our walking displays as it launches its new
Blak flavor in key markets. After hearing about the launch of our sidewalk
displays in New York, the beverage company approached us about tapping
the Chicago metro market and we were able to negotiate and secure five
viable locations for them.